Here’s a hard truth:
You don’t lose business because your team lacks leads.
You lose business because your team lacks confidence.
Confidence isn’t about being loud or extroverted.
It’s not something you’re born with.
It’s something you build — just like a closing skill or product knowledge.
😰 Confidence Gaps Show Up in the Little Moments:
The TM who “waits for the perfect time” to call back
The missed follow-up because they weren’t sure what to say
The silent drop-off after quoting because they didn’t know how to ask for the sale
The work looks busy, but the numbers stay flat.
Sound familiar?
💡 So Where Does Confidence Actually Come From?
Not from pep talks.
Not from team lunches.
And definitely not from “just shadow me and you’ll figure it out.”
Confidence comes from control — the kind that’s built through reps, preparation, and practice.
When a TM knows exactly how to guide a conversation…
When they understand the prospect’s emotions, not just their policy needs…
That’s when confidence shows up.
We call this EIQ: Emotional Insight Questioning.
It’s the ability to ask emotionally intelligent questions that help the customer connect the dots — on their own — without being pushed.
And when your team has EIQ baked into their daily rhythm?
They stop avoiding the sale… and start leading it.
🔁 Confidence is a Daily Skill, Not a One-Time Fix
At Ignite Agency Training, we build confidence through:
✅ Word tracks that feel real (not robotic)
✅ Daily, bite-sized training reps that stack wins
✅ Strategies to handle rejection without losing steam
✅ Frameworks to take control of the call — without being pushy
Because when your team knows what to say, how to say it, and when to say it…
They stop hesitating. They start closing.
✅ Confident Producers:
Make more outbound dials
Close more Auto, Fire, Life, and Health
Bounce back faster after a “no”
And move with purpose — not panic
If confidence is the missing ingredient in your agency…
👉 We’re here to help you build it. Ignite trains it in — daily.
Let’s get your team believing in themselves again — and performing like it.
Zach Sabin
Founder, Ignite Agency Training