Let’s just say it…
You’re not in the insurance business.
You’re in the closing business.
The policy, the service, the claims — that’s all backend.
Revenue lives in the conversation.And if your team isn’t trained to sell, then what are they really doing?
Here’s the truth most agents avoid:
Most team members aren’t avoiding sales because they’re lazy.
They’re avoiding it because they’ve never been trained how to do it without feeling pushy.
And when you lead with product pitches or generic value statements like:
- “We’ve got the best coverage in the business”
- “Let me tell you about our discounts…”
…you trigger instant sales friction.
Prospects don’t resist insurance.They resist feeling sold.
Enter EIQ: Sales Psychology That Works
Sales is about guiding, not convincing.That means training your team to:
- Ask emotionally intelligent questions
- Help prospects uncover their own needs
- And use tone that makes people feel safe, not pressured
When your team leads with curiosity, they lower friction and increase conversion.
They stop pitching and start pulling — and that’s when the conversation actually works.
But psychology isn’t enough. You also need volume.
Remember, sales is a contact sport. You don’t close what you don’t contact.
You can have the best team, best intentions, best scripts…
But if they’re not generating enough calls, follow-ups, and quotes, none of it matters.
Activity fills the pipeline.
Reps build skill.
Consistent prospecting leads to consistent production.
That’s why we built Ignite Agency Training.
We combine:
- Modern sales psychology
- Focused prospecting rhythms
- Repeatable frameworks
No fluff. No hype. Just real sales training that moves the needle.
When your team is trained to sell:
- They stop fearing the phone
- They start enjoying conversations
- And they produce like professionals — consistently
👉 Let’s stop hoping they “figure it out.” Let’s train them right — and win.
Zach Sabin
Founder, Ignite Agency Training
👉 P.S. Want your team to perform consistently — even when you’re not at 100%? Check out how Ignite helps.