Here’s what no one wants to admit:
Most agents try to differentiate with features.
Top agents differentiate with belief.
When clients connect with your story, they don’t just buy a policy—they buy into you.
And when your team owns the story, they sell with clarity and confidence.
Your story is a multiplier: for trust, conversion, and retention.
Why This Matters:
People forget coverages. They remember connection.
What’s your origin story? What do you stand for?
Why should your team, your clients, and your community trust you?
We’ve helped dozens of agencies craft a 2-minute Core Story that:
- Frames their mission
- Explains their values
- Aligns their team
- Differentiates their brand
It becomes the heartbeat of every quote, call, and renewal.
What to Do This Week:
Write out your Core Story in 3 parts:
- Why you started your agency
- What you believe about protecting families
- How your team brings that to life daily
Then share it at your next team meeting. Role-play how it gets woven into every customer conversation.
Want Help Crafting Your Core Story?
We’ve built a proven framework to help you do just that—and train your team to use it.
Book a free strategy call and we’ll walk you through it.
Zach Sabin
Founder, Ignite Agency Training