Let’s talk about the thing that quietly kills production in agency after agency…
Fear of rejection.
It’s not that your team doesn’t know the product.
It’s not that they’re unwilling to work.
It’s that they’re afraid of hearing “no.”
And if we’re being honest?
That fear is costing you thousands of dollars every month.
😬 What fear looks like in disguise:
“I’m just waiting for a warmer lead to call back.”
“They said they’d think about it — I’ll follow up next week.”
“They probably can’t afford it anyway…”
Your TMs aren’t lazy. They’re self-protecting.
Avoiding rejection feels safer than facing it.
But here’s the problem:
Avoiding “no” also means avoiding the sale.
And that hesitation? It keeps your pipeline cold and your team underperforming.
💡 Rejection-proofing is a skill — and it can be trained
The solution isn’t to yell “just make more calls” louder.
It’s to give your team the tools to handle resistance with confidence.
At Ignite Agency Training, we train producers to:
✅ Expect objections — and not panic when they show up
✅ Use EIQ (Emotional Insight Questioning) to uncover the real concerns
✅ Respond in a way that builds trust, not pressure
✅ Stay calm, clear, and in control of the conversation
Because when your team knows what to say — and why it works — they stop taking rejection personally.
They start seeing it as a step in the process, not a stop sign.
🔁 Here’s what happens when rejection doesn’t rattle them:
Call reluctance disappears
Follow-up improves
Life and multi-line conversations get easier
Confidence skyrockets — and so do closes
And best of all?
You stop playing therapist.
Your team becomes mentally tougher and more productive — without needing you to pep-talk them through every “no.”
👉 We built Ignite to help your team handle rejection like pros. Plug them in today.
Let’s turn hesitation into high performance.
Zach Sabin
Founder, Ignite Agency Training
👉 P.S. Want your team to perform consistently — even when you’re not at 100%? Check out how Ignite helps.