Every agency has a leader.
But not every leader is leading the same way.
Most fall into one of three types.
Two keep you stuck.
One builds freedom.
Let’s break it down 👇
Type 1: The Doer
They grind. They hustle. They do everything.
They jump on every quote.
They fix every issue.
They train, sell, solve, and somehow still answer the phones.
The Doer gets things done…
but never gets ahead.
Because when everything depends on you,
you don’t own a business —
you own a job with more stress and no off switch.
Type 2: The Manager
They delegate tasks, not outcomes.
They keep people “busy,” but not productive.
They’re constantly checking in, double-checking, following up,
and wondering why nothing sticks.
Managers create motion, not momentum.
They don’t scale — they supervise.
Type 3: The Leader
This is the one that builds freedom.
Leaders build people.
They install systems.
They transfer skill, not tasks.
They ask questions that make their team think,
and build accountability into the culture — not the calendar.
The Leader’s power isn’t control.
It’s clarity.
When everyone knows what winning looks like,
you don’t need to chase — they run with you.
Reality check:
You can’t scale what you do.
You can only scale what you teach.
That’s the shift from Doer → Manager → Leader.
It’s the difference between running your agency…
and your agency running you.
Try this:
Ask yourself today:
• What am I still doing that someone else could own?
• What process am I repeating that could be recorded once?
• What conversation do I need to have to create clarity?
That’s the path from doing more… to leading better.
Next step:
If you’re ready to step into true leadership —
where your systems train your people for you —
that’s exactly what Ignite Agency Training was built for.
Lead once. Scale forever.
Zach Sabin
Founder, Ignite Agency Training
👉 P.S. Want your team to perform consistently — even when you’re not at 100%? Check out how Ignite helps.