Quoting without education is a race to the bottom. Clients don’t understand coverage, exclusions, or risk—so they default to the only thing they can compare: price.
Want them to see value? Show them what most agents miss.
When you educate first, you:
- Create clarity in a confusing market
- Highlight exposures no one else has mentioned
- Move from “vendor” to “advisor”
And when that happens, you don’t just quote – you close.
What to Do This Week:
Film a short video (2 mins):
“3 Things Most People Don’t Know About Liability Limits.”
Post it to your agency page.
Send it to every quote follow-up this week.
You’ll build trust and increase conversion with one move.
Want the Scripts and Talking Points We Use?
We’ve written the exact education scripts top producers use—on video, in email, and live with clients.
Book a free strategy call and we’ll give you a look inside.
Zach Sabin
Founder, Ignite Agency Training