Be honest for a second—
How many hours have you spent chasing cold leads that ghost you…
While people who already trust you are sitting untouched in your network?
Most agents don’t have a leads problem.
They have a relationship leverage problem.
Your next 100 policies?
They’re already in your phone.
✅ Mortgage brokers you’ve quoted with
✅ Realtors you’ve crossed paths with
✅ Local biz owners who already like you—but insure elsewhere
✅ Past customers who would refer you… if you’d only asked
Referrals don’t just happen. They’re engineered.
That’s why the top producers build a Dream 100—a focused list of referral sources they drip value to every single month.
Here’s how to start this week:
Step 1: Pick 25 Dream 100 targets—customers, partners, centers of influence
Step 2: Write 5 handwritten notes (yes, actual notes)
Step 3: Offer something helpful—an audit, a policy review, a one-page checklist
Step 4: Repeat. Track it. Watch the compound effect take off.
If you’re still relying on cold leads and hoping for warm intros, you’re leaving easy wins on the table.
🔥 Want to shortcut the trial and error?
At Ignite Agency Training, we’ve built complete Dream 100 playbooks and automated referral follow-up campaigns that turn relationships into revenue.
If you want a system that drives real referrals without begging or spamming—
Book a free strategy call and we’ll show you exactly how to plug this into your agency.
Talk soon,
Zach Sabin
Founder, Ignite Agency Training