Hey!
Welcome to week 2 of our 5-part series on sales productivity myths. 🚀 If you missed Myth #1, don’t worry—we’ve got another game-changer for you this week. Let’s tackle a big misconception that’s costing sales teams BIG money. 💸
MYTH 2️⃣: It’s a Waste of Time to Follow Up with Old Leads 🤔
Be honest—how many times does your team reach out to a lead before giving up? If they’re like most sales reps, the answer is barely once. 😅
Here’s the reality: 80% of closed deals take 7-12 contacts. You read that right—seven to twelve. And yet, most reps average only 1.3 calls before moving on.
Think about it: if you stop after one attempt, you’re leaving massive opportunities on the table. 🍽️
Why Following Up Works 📞
Let’s break it down:
1️⃣ People are busy: Prospects aren’t ignoring you because they’re uninterested; they’re just juggling life.
2️⃣ Trust takes time: Building a relationship isn’t instant. Persistence shows you’re serious about helping.
3️⃣ Timing is everything: A “no” today could turn into a “yes” tomorrow when their situation changes.
How to Follow Up the Right Way ✅
The secret to follow-ups? Persistence + Patience = Profit. Here’s how to nail it:
🔑 Make a Plan: Create a follow-up schedule with calls, texts, and emails. Spread it out over weeks or even months.
🔑 Add Value: Don’t just repeat yourself. Share helpful insights, success stories, or industry tips to stay on their radar.
🔑 Stay Consistent: Commit to at least 5 follow-ups. Remember, persistence is where the magic happens. 🎩✨
Why It Matters
Following up isn’t wasted time—it’s how deals actually close. If you’re giving up too soon, you’re cutting off your chance to turn “not now” into “let’s do this.” 💪
🔥 Pro Tip: Treat every lead like a future customer. If they’re in your pipeline, they’re worth the follow-up.
Want to build a rock-solid follow-up process? 🚀 See how Ignite Agency Training can help your team stay persistent, consistent, and productive.
Stay tuned for Myth #3 next week—it’s another game-changer! 🔥
Keep crushing it,
Zach