Hey!
Welcome to the first installment of our 5-part series on the biggest myths about sales productivity. 🚀
Over the next few weeks, we’ll tackle the common beliefs holding your team back and show you how to break free and crush your goals. 💥
This week, we’re starting strong by busting Myth #1. Let’s dive in!
MYTH 1️⃣: The Most Productive TMs Make the Most Calls 📞
You’ve heard it before: “More calls = more sales.” Sounds logical, right? Nope. ❌
Here’s the truth: productivity isn’t about how many calls you make—it’s about the quality of those calls.
🤔 Let’s break it down:
- Imagine a TM makes 15 calls in an hour, but half go nowhere because the contact data is bad.
- Another TM makes 8 calls in that same hour but connects with several solid prospects.
Who’s more productive? The TM having meaningful conversations, not the one racking up call numbers.
What Really Drives Productivity
It’s all about creating a process that gives your team the BEST chance to connect and add value. ✅
🔑 Here’s what to focus on:
1️⃣ Use a mix of calls, texts, and emails. Don’t just stick to one method—it’s 2024, not 1994! 🕰️
2️⃣ Make your #1 goal: Quotes Delivered. If your team isn’t providing quotes, calls don’t matter.
3️⃣ Help your TMs succeed with accurate contact data and a clear daily quote goal.
Why It Matters
Our business isn’t about chasing numbers; it’s about building trust, solving problems, and delivering value. 💡 You’re not just calling to call—you’re calling to connect. 🤝
🔥 Pro Tip: Measure what actually counts: quotes provided, connections made, and value delivered. That’s the productivity trifecta. 💪
Want to train your team to work smarter, not harder? 🚀 See how Ignite Agency Training can help you build a rock-solid sales process and hit your goals.
Stay tuned for Myth #2 next week! 🔥
Keep crushing it,
Zach